Glossary
Call to action (CTA)
The button or link that tells visitors what to do next.
"Get a free quote", "Book a call" and "Call now" are calls to action. Every page should have one clear main action, repeated where people naturally finish reading.
Glossary
The button or link that tells visitors what to do next.
"Get a free quote", "Book a call" and "Call now" are calls to action. Every page should have one clear main action, repeated where people naturally finish reading.