Marketing
The Ecommerce Conversion Checklist
Twelve product and checkout changes that consistently lift online store revenue.
Trustoby Designs TeamFebruary 12, 2026 2 min read
Product pages
Multiple real photos including scale references, shipping cost and delivery date above the fold, stock status, and reviews on the page rather than behind a tab.
Checkout
Guest checkout, express payment buttons, no surprise fees at the final step, and a visible progress indicator. Surprise shipping cost is the number one abandonment reason.
After the cart
A three-email abandoned cart sequence typically recovers between 10% and 20% of lost carts. It is the highest-ROI automation in ecommerce.
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