Portfolio

Websites judged on results, not awards

Each project below shows the business goal, what was broken before, what we changed, and the measurable outcome afterwards.

Sample content

These are polished sample case studies provided so the site is complete at launch. Replace them with your own client projects when they are ready.

Heating & Cooling

Northline HVAC

Replace a 2013 template site and generate emergency service calls across Calgary.

Before: 8.4s load time, no mobile layout, one generic contact page.
After: Service-area pages, click-to-call header and instant quote form.

Quote requests: +214%
PageSpeed: 42 → 98
Organic clicks: +167%

Dental Clinic

Harbourview Dental

Fill new-patient appointment slots without increasing ad spend.

Before: Bookings only by phone, no accessibility compliance.
After: Online intake, WCAG 2.2 AA rebuild, provider pages per service.

New patients / mo: +62
Bounce rate: -38%
Map pack rank: #7 → #2

Home Goods Retail

Maple Craft Goods

Move from a marketplace-only business to a profitable direct storefront.

Before: 94% of revenue lost to marketplace fees and no owned audience.
After: Shopify build with bundles, email capture and cart recovery.

Direct revenue: +$186K/yr
Conversion rate: 1.1% → 3.4%
Cart recovery: 18%

Family Law

Ridgeway Law Group

Attract higher-value consultations and reduce unqualified calls.

Before: Thin practice pages, no intake qualification.
After: Deep practice area content plus a screening intake wizard.

Qualified consults: +91%
Time on page: +2m 40s
Keywords top 10: 6 → 44

Restaurant

Cedar & Ember

Take reservations directly instead of paying per-cover commissions.

Before: PDF menu, no mobile reservations, slow image gallery.
After: Live menu, direct reservation flow, compressed gallery.

Direct reservations: +310%
Commission saved: $2.1K/mo
Mobile LCP: 6.2s → 1.1s

B2B SaaS

Summit Payroll

Lower cost per demo from paid search campaigns.

Before: One landing page for every ad group, no tracking.
After: Six intent-matched landing pages with full event tracking.

Cost per demo: -47%
Demo bookings: +128%
Form completion: +56%

Real Estate

Prairie Roots Realty

Own seller leads instead of renting them from listing portals.

Before: All leads sourced from third-party portals at high cost.
After: Neighbourhood guides plus a home valuation lead magnet.

Seller leads / mo: +43
Portal spend: -$3.4K/mo
Organic sessions: +240%

Education

Bluebird Childcare

Fill a waitlist for two new locations before opening day.

Before: Facebook page only, no website, no enrolment funnel.
After: Location pages, tour booking and automated follow-up.

Waitlist signups: 148
Tours booked: +72
Launch time: 11 days

Fitness

Atlas Fitness Collective

Convert trial class interest into paid memberships.

Before: Trial signups handled by DM with 40% drop-off.
After: Booking system, automated reminders, membership checkout.

Trial → member: 31% → 58%
No-shows: -44%
Admin hours: -9 hrs/wk

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