SEO
Core Web Vitals Explained for Business Owners
What LCP, INP and CLS mean in plain language, why Google measures them, and what a failing score costs you in revenue.
Three numbers, three frustrations
Largest Contentful Paint measures how long until the main content appears. Interaction to Next Paint measures how long the page takes to respond when someone taps. Cumulative Layout Shift measures how much the page jumps around while loading.
Each maps to a real human irritation: waiting, tapping nothing, and tapping the wrong thing because a banner loaded late.
The revenue link
Conversion rate drops measurably with each additional second of load time on mobile. For a site producing 40 leads a month, a two-second improvement frequently returns several extra enquiries per month at no additional ad spend.
That is why speed work usually pays for itself faster than a new logo does.
The usual culprits
Uncompressed hero images, five tracking scripts, a page builder shipping 900KB of unused CSS, and fonts loading without a fallback. Fixing those four issues resolves the majority of failing scores we audit.
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