SEO
Schema Markup: A Practical Guide for Local Businesses
Which structured data types actually earn rich results, and how to implement them safely.
Trustoby Designs TeamMarch 6, 2026 2 min read
The types worth implementing
LocalBusiness, Service, FAQPage, BreadcrumbList, Article and Review. Those cover almost every rich result opportunity a service business can realistically earn.
Match the markup to the page
Structured data must describe content that is visibly on the page. Marking up reviews you do not display, or FAQs that do not exist, is a manual action waiting to happen.
Validate after every change
Run the Rich Results Test after publishing. Schema silently breaking during a redesign is one of the most common causes of lost rich snippets.
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