The Local SEO Checklist for Canadian Businesses

Start with the profile, not the website

Your Google Business Profile outranks your website for most near-me searches. Complete every field, choose the most specific primary category available, list your real services, and post photos monthly.

This is the highest-return hour of local marketing work available to a small business, and it is free.

Consistency across citations

Your business name, address and phone number must match exactly across your website, Google, Yelp, Yellow Pages and industry directories. Even a suite number formatted differently can dilute your local signal.

Service area pages that earn their place

One page per city you genuinely serve, each with unique content about that area, real projects and local details. Twenty near-identical pages with the city name swapped is a spam pattern and gets treated as one.