The Google Business Profile Optimization Guide
Every field, photo and post setting that influences your map pack ranking.
Categories matter more than anything
Your primary category is the strongest ranking factor you control. Choose the most specific one that matches your core revenue service, then add secondary categories for the rest.
Photos and posts are ranking signals
Profiles with recent photos and weekly posts receive measurably more views and direction requests. Set a monthly reminder and treat it as a marketing channel, not a directory listing.
Reviews and responses
Ask every satisfied customer, make it a one-tap link, and respond to every review including the negative ones. A calm, specific response to criticism converts readers better than a perfect five-star average with silence.
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